What Is Inbound Legal Marketing?
Inbound legal marketing is marketing that is focused on getting found by customers. It is the art of “pulling” customers to you rather than “pushing” your message out to them through interruption-style...
View ArticleGoogle Places: Updates To The Look But Not The Algorithm
Google recently revamped the layout and look of their Places pages. They made a number of changes including removal of the review snippets from 3rd party sites, an aesthetic redesign for a cleaner...
View ArticleGoogle News Badges & Subject Matter Experts
Google News recently became more social by releasing Google News Badges. According to the update: “The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite...
View ArticleGoogle Related: The Competition Now Has A Listing On Your Firm’s Website
Google recently announced the launch of Google Related. Now with Google Related, a new Chrome Extension and Google Toolbar feature, you’ll automatically see interesting content relevant to what’s on...
View ArticleSocial Media Is Sexy, But Don’t Forget About Search and Email
We have short attention spans these days. Especially in marketing. Everyone wants to be on the bleeding edge of the next big thing (yes even some lawyers). Social media has been talked and written...
View ArticleOrganic Web Strategy For Law Firms
My colleague, Gyi Tsakalakis, recently put together this excellent 17 page, guide on organic web strategy for law firms. Organic web strategy for lawyers from Gyi Tsakalakis
View ArticleMy Experience Searching For An Attorney
My wife and I moved at the beginning of September to another apartment in the city. We had a few issues with the previous landlord and our security deposit. The situation escalated to the point that I...
View Article8 Tips On Writing Great Web Content For Your Law Firm’s Website
I talk with lawyers everyday that have websites they need help marketing. They want their websites to bring in more traffic, more leads, and more clients. When I ask how often they are updating their...
View ArticleWere You Looking For Law Firm SEO or Paid Search?
I spoke with a number of lawyers over the last several weeks that came to our agency in search of law firm SEO services……..at least that’s what they thought they wanted. Really what they were looking...
View Article6 Steps to SEO Blogging Success for Law Firms
One of the most difficult tasks in legal internet marketing is motivating and showing attorneys how to write their firm’s blog. I have decided to create a recipe for blogging success. Step 1: Know your...
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